Technology is updating technology day by day. The updates of firmwares, source code, updates, bug fixing, update of iOS versions, Android versions, firmware updates in IoT Devices, lots of Linux Flavors and Microsoft releasing updates and versions of Windows Operating system from lightweight Windows 95 to Windows 10 with lots of code name, highly used Windows XP to bypassed Windows Longhorn.
Few Technologies have been narrated which are essentials things for every business, market and startup. The technology is enhancing technology itself.
It’s all about developing a webpage and being creative and growing ideas about new things and implementing it for the future. Websites can be developed from various sources like HTML, CSS, Java Script, WordPress and many more other frameworks. It is also about creating an online presence according to our or the customers view. It may vary from social media’s to the news or a sports page and so on. According to the understanding; website is also a hub which connects various users online over an inter-connected network residing any corner of connected world which is also known as the Internet or online network. Many people nowadays prefer reading news on a technological device rather than the physical copies.
A business can get various profits from a website as the inter-connected network also known as the Internet. More than 90 percentages of the people in this world use the Internet and it is also one of the fastest growing technologies.
So for this very reason there are many businesses running through an online presence. The more people hit the link of the site the more profit is generated and so the business grows faster. But for this to work we may need to optimize various things and work harder for it. The more number of people that visit the website the more profit is generated; website helps visitors converting them into leads and then after sales.
Search Engine Optimization
According to the latest update of Google algorithms, RANKBRAIN is the major factor which analyzes the rank. Apart from Google there are few competitors like Bing, DuckDuckGo, Yandex Search and more. The keywords, meta tags, proper content, dwelling time of website visitor manages the proper rank in search results & determines the way people search things over the internet like a simple things to deliver their rich experience of crawled results over cyber sphere.
A guy searching for best college in any city or country after his school, searched on the internet for the best colleges over the Internet. Whenever people search place over the internet they use common and regularly used words or any pieces of words or sentence which has been already crawled and managed by Google Bots where no human but a command of million lines of codes are used to generate language as system which is known as Artificial Intelligence which sometimes called as Machine Learning Method. The best example would be Google, whenever we type some words Google automatically suggests some references which is also known as a Search Suggestions. It is one of the world’s most trending thing as there are billions of websites around the Internet and also is a challenge for the user’s to optimize their page in such a way that it makes it to the top of the listings of the things that you search.
There are countless websites found on the internet today, but not each one of them are successful and in order for it to reach countless number of peoples and businesses must need to have a SEO in order to ensure that they are one of the competitors on the global market and they also need to update certain keywords over and over again to make it more successful.
Documentation of vision which means to plan, manage, application, textual matter, narration and writing all your ideas on a note with proper details or something detailed report of any project, plan, vision & any service or business. Since it is also about brainstorming for new things and creating new ideas which can become a habit later and who knows one of your ideas may change your Future. It is all about implementing ideas that may change the world of technology or how technology can transform the world with new innovations. Many famous personalities have already mentioned about writing a one new idea each day to enhance the capability of a person’s cognitive capability.
In order to generate various new ideas and concepts; an idea, plan or vision must be changed to a concept note so that later in the future maybe one of their concepts may shake the whole world. Without a vision or an idea no one can grow forward and make their organization run rocket success.
A thousand mile of journey starts with a first step likewise any tiny idea with a group of innovative people or anyone and after several feasibility studies will work over it. Startups are also a kind of implementing your creativity and ideas over a project with a whole lot of dedication and through various surveys which may ensure the security risk of the startup that we are working on. It is also one of the emerging platforms for many peoples in today’s world to start a company based on their ideas. But it doesn’t mean that one can only start a company using his ideas, instead he can also take other client’s ideas and implement it.
Entrepreneurship is all about creating new ideas and working on it and also about helping other people from that very own idea. Jack Ma the founder of Alibaba.com researched a lot during his early days but now he is one of the main figures in the world of Information Technology, which was also one of the startups and few lists are Amazon, UBER, Tesla, Foodmandu, Tootle.
Startups are a major thing these days as it is rapidly growing and a lot of best brains are coming up with a lot of creative ideas. Above mentioned companies were all startups at their starting phase. Who had thought that a company like Apple started from a garage would take over the entire world and that too in a rapid growth.
34% plus of the websites around the world are developed using WordPress and is one of the easiest thing to build a website. WordPress was started as Blogging platform earlier days but its full fledge CMS for almost everyone where any IT Student can make a good blog or a great programmer can handle huge visitor on his website. It is one of a very good platform for several designers wanting to create a webpage. And since there are various pages created via this platform that still is on the Internet which is developed using this platform.
It is easy to use, several themes, templates, custom coding can be made in WordPress platform. Most of the major web hosting companies, cloud VPS companies supports one click WordPress installation on their webhosting panel.
WordPress has major two versions which comes as Gray & Blue, blue as commercial version of WordPress and gray as open source. The customized and managed service provided by WordPress is WordPress VIP.
“Buy one get one free.” An oldest but still running concept to double your sales in single transaction. When Sabeer Bhatia of Hotmail started free web based email service, his team started placing auto signature as “Create Free Email account” which helps to get more signups day by day later on Hotmail was acquired by Microsoft in USD 400 million. It is about attracting customers towards any product, service, brand or something which enhances the sales. It is also about how you change the way people buy your products. It is almost in everything but very few people notices about it. The biggest example maybe The Mercedes Benz’s logo which many other automobile companies applied later on. The Big STAR. The lighting Apple logo in Mac. There are many things like the Apple’s and the Alienware logo which also falls under this.
It is one of the most attracting feature of growth hacking as it is pretty catchy and people are often attracted towards these kinds of offers. Even if we walk on the street and don’t notice anything but it’s certain that our eye will sure catch these kinds of offers. Customers are often attracted to schemes that may seem like a good deal like the 50% discount offers to the buy one get one free ones.
Digital Media Marketing
Selling, promoting & branding any products through any means of digital media like Facebook, Instagram, Mass Email, Bulk Email, Google Ads, Facebook Advertising etc are known as Digital Media Marketing where any area, group, interest, demograph, place, age group, gender, interest, event etc can be targeted easily. In a single line; marketing your own business over the internet.
In today’s world media marketing is one of the trending World-wide ways to sell your products online and is reaching many people over the Internet where boarders are not boundaries. It is also about how you attract people sitting in one corner of the world and selling in another corner. The way you advertise your product, market it and make global brand over the Internet.
Like for example Google AdS which is also a platform for digital media marketing and many users use it to promote products online and also the ads that comes up on YouTube is also an example of Digital Media Marketing or the ads that comes on your phone whenever you use a certain application.
Targeted marketing is a way of attracting audiences based on their searches and frequently asked questions and their internet browsing history, once can find out their interest and target them for the advertisements where cookies plays a vital role to track visitors history to show relevant ads.
It is about setting up an email address to different organizations for intercommunications which is safe and secure for the organization as they will have their own personal business email .Through this way they can inter communicate easily with each and every departments of an organization from marketing department to the finances and many more. It is about creating each and every individuals email based on the organization. And with this we can also setup the automatic reply function for the users if they aren’t available or are on leave.
When an organization hires an employee for sales department, he creates email on Gmail, Hotmail or Yahoo! As firstname.lastname@example.org, the things goes well, email works as blazing speed but when he decides to leave the company the companies owner may not be able to trace back the data, conversations, contacts from his mails and in another hand when the employee leaves his email to his leaving organization he has to hand over his personal data, browsing history, photo backups, data stored in Google Drive, his core information saved in Google Password and more his various system connected or verified with email while his subscription in any personal social media account, banking login details and private emails sent by his friends and family but if the organization has its own personal email email@example.com then it is possible for the organization to transfer as well as access all the mails or handover to new employee without any hassle.
It is all about creating a system of how an application is designed and developed. Typing few words on this keyboard will print text in Microsoft Word, the frontend process can be easy but there needs to be a great architect to run it like how it is made, and not only the keyboard but also the screen and the other surrounding entities around me like from the speaker to a simple pen and pencil .It’s like a blueprint of the structure of the house we make.
Before any system is made it is very necessary to ensure all the required feasibility studies are done and also surveys are done in order to find out what is needed the most for the general user’s regarding the system, and also the feedback collection.
A system architect is a person that designs the blueprint of a system from the most low to the high details. Basically an Architect is also the one who makes the various architectural designs like EDM diagrams, flowcharts and so on. This is called a system architect similar to a civil engineer who makes the model of the building or bridge that he is going to build and how he process on to make it.
Giving new look to existing domain name, changing layout, implementing new codes and scripts. Adapting new technologies to perform task easily. It is about updating website accordingly to the user’s choice. It is about implementing new ideas and updating it regularly according to the customer’s choices and demands. If a customer says he needs a new feature regarding a certain thing then the developer should work over it and redesign it according to the customers thought. Basically it is like updating the old website with new looks, features etc.
Website redesigning is necessary in order to ensure that an organization keeps on competing on the global market from its other competitors, and also to raise its stock on the share market to a high level.
Branding an organization using technology or without using technology but to effect marketing. In today’s world; It is all about digital influence and marketing it through over the internet but few things still remains offline. There are many organizations (Worldlink, NIC Aisa Bank, NTC etc) hoarding boards and digital boards hanging all over the streets, pen stand, flyers, pamphlets, diaries, greeting cards which is one of the way to advertise it to the public and sometime it is necessary to play an advertisement of Coca Cola in heavy, about a certain product. Another example would be that a certain man came up with an idea of using solar power to light up the advertisements that we can see on expressways and highways.
In today’s world a product won’t sell until and unless some brandings and advertisements are done. Why do we even use Pepsodent and Colgate when there are various other companies! It is all because the way they present themselves to the world. Marketing is the one of the biggest things to sell products, make brands in this world to sell your products to a huge numbers of people.
Training & Curriculum Development
It is mainly about training and setting up a routine for ourselves about our own self growth and Development. One of the most important things to setup a habit of working over certain ideas. Enhancing skills of employees to perform better.
It is basically about listing the things that one would want to work over it again and again to ensure one’s self growth and development. It’s like an army training period that goes everyday without a question.
It is necessary to adapt something which is being upgrading in the world rapidly on information technology industry and to ensure that we get updated to it we ourselves need to change. The course & curriculum accordingly to the growing world to stay updated is updating & investing for future. Avoiding this will certainly lag behind the rapid growing world of Information Technology which is the future.
Data digitalization is all about creating a database of hardcopies over a certain digital platform. In our country this is the future; since our government has still been using paper works in few ministries & departments and keeping records of various subjects on a file. It can basically be like integrating data in a database and keeping various records of it. In the future it is going to be precious & important things since the country which has the kept the highest number of record may be the next Superpower or the Supreme Country. The more difficult part of practice is getting copy of citizenship, driving license and any records were all written on a file instead of using a Database and maintaining it regularly to keep it updated. Keeping data on digital format helps to find, share, manage, backup easily and there are various examples of this term which few government agencies & corporate has been practicing from years. Still many things are done using paper works instead of using a platform and that is also one of the reasons.
Many data’s around the world are being stolen from us anonymously without even our knowledge like the Face App which was claimed to have stolen various peoples information without even their knowing which can be dangerous as they can know everything about that particular person, so to control it data prevention is necessary so that users can feel safe about themselves. To insecure that the data is being kept safe, data preservation is needed.
Google Earth can be a very good example of software to analyze data as it analyzes the searches made by the users and navigates them to the place that they search upon. Many applications are on the mobile phone nowadays that scans the documents which saves the time as like the old days; people won’t have to go to Scanner Machines to scan their documents.
Many countries via various applications have already started to gather the data of people around the world. As data is the biggest thing in this world and the more number of access of data you have the more you reach out. Many institutions & agencies collects data using various signup forms to create leads which they plan to convert into customers. In general; “Data is the new currency”. When a system, software, web or a mobile phone application accesses a lot of people’s information regarding their location, phone number, contacts, storage etc.