Penetration of the internet has been increasing day by day, in 20 years, the growth has been increased a lot and it’s like a wow that most of the people from developing and under developed countries has access of internet technology. Facebook and also other social networking sites has been playing effective role in the penetration of internet. People are in Facebook, Instagram, Twitter, TikTok, LinkedIn, YouTube etc. Facebook advertising allows businesses to place custom ads or content targeting a specific audience, with costs varying based on the reach and engagement the ad receives. Facebook ads can appear in target audience’s News Feed or the right column of Facebook on desktop, as well as News Feed on mobile.
Promoting anything is not a big deal now, you make some clicks and your product is famous within few minutes.Internet marketing services can helpbrand to move forward. The way of targeting advertising can be from mobile phone, computers, browsers, android apps, iOS apps, Facebook ads and more other system which serves advertisement.
Creating rich social media optimization and marketing can establish any product to brands but needs to manage and optimize it in every way. There are many reasons behind social media marketing. Social media has a high impact and it can run with different medium like Facebook, Instagram, Twitter, TikTok, LinkedIn, YouTube and many other platforms which people invest their precious time to learn & earn. Sometimes it can be a bad time killer but as every coin has two sides, social media too has pros and cons. It depends upon a user that how he has been managing or using it.
Why Social Media Marketing?
You have products and your products must be sold in good time, you already have many competitors, you need to compete with them in new trend. Social media is the biggest factor and also helps to promote word-of-mouth; it can communicate with customers directly and also helps them to choose the products and services, the details, the information and everything that you want to share publicly. Delivering complete social media marketing with high experienced professionals who are having good experience and the working background promote products, generate sales and grow brand.
A Social Media Marketing effort can address a few business challenges. A modified internet based life battle can be intended to accomplish explicit goals.
Following is a rundown of a portion of the conspicuous battle targets, which might be chosen and organized dependent on customer’s business prerequisites.
- Increase online brand awareness
- Increase awareness about the company
- Increase awareness about the services
- Increase direct site traffic
- Promote newly launched products/ services
- Increase website visibility
- Established company’s management as industry experts
- Increase website visibility
- Increase sales leads
- Increase conversations on website
- Increase sales
- Establish company’s reputation as a source of useful information by republishing content & articles
- Mobilize HR recruiting
- Change company’s perceived image/ public opinion
- Popularize company’s re-branding
- Damage control / reputation management / minimizing negative feedbacks on social networks
- Popularize viral marketing / word-of-mouth publicity schemes
- Increase incoming links through social media / initiate link-bait schemes
Establish company’s image visualized as:
- Socially Responsible Company (Corporate Social Responsibility)
- Best employer / better career path / better employee development
- Best place to work
- Customer – Student oriented company/ offers good customer – student care
- Good product / Service quality
- Good corporate governance
Based on the campaign objectives indicated by the client in the Project Objectives & Scope Survey document, promotions & marketing would design a customized social media marketing strategy to efficiently address the client’s business challenges.
Choosing Your Facebook Audience:
It needs plenty of time and money to create a tremendous advertisement with eye catchy designed image and great concept. Targeting audience age group, interest, time should be focused to start any relevant advertising to relevant audience. Facebook is one among the simplest platforms out there for advertisers. It has an incredible ability to segment an audience. The ability to focus on is completed on the individual advertisement level, which is housed under the ad sets, which are housed under campaigns. Here are just a couple of the ways which segments audience on Facebook.
Location | Age | Interests | Gender | Languages | Education Level | Relationship Status | Political Views etc
Branding the products, establishing the brand name, creating marks in minds can’t be easy task to any startups or products or it can be any services. The forms can be any social networking sites like Facebook, WhatsApp, WeChat, QZone, Tumblr, Instagram, Twitter, Flickr etc. It depends upon the audience that where the marketing can be effective and what can be the best way to get connected with the EXACT AUDIENCE.
Determination of the overall direction of the campaign will also play great role in creating branding. Identifying the primary messages, Unique selling proposition should be the major focused parts to set the goals. Campaigns should have the proper timing and schedules to perform. The advertisement of room heater should not be done in summer season. Every product has its own season of sales few can be on exceptional parts like FMCG Products. This plan will identify and explain what should be done, how to do it, when it is necessary to do it, and what to expect from mouth to mouth. The efforts and results of this campaign should be monitored and measuredto accomplish all the campaign goals and objectives.
Facebook is an excellent tool to connect with fans and future customers, where an organization can gather feedbacks, get comments, people post their photo with their reviews, ratings & also let the customers updated with the events of organization and more.
- Post entertaining, useful, relevant content related to the festivals and other social events.
- Buy page likes so the page will be more professional and people will start liking by seeing its popularity. When a organization will post any banners, information then it will be served to great mass rather than few.
- Run recurring contests to drive traffic to website, blog or landing pages
- Any organization’s official Facebook page can be managed by in-house staffs or it can be provided to third party IT Consulting firm on yearly or project basis.
Bannerscan be scheduledoncalendar basis where knowledge of advertising calendar should be proper to schedule the events or according to the plans. The banner will be planned and created for every special events and occasions.
- The offer banner and other new products images can be also kept in the page to promote for an entire year.
- Posting website links, the blog post, and the new product announcements.
- Monitor conversations. Post replies on the page and delete spam.
- Run Facebook ad campaigns. (Optional) Monthly campaigns can drive traffic to website and increase page engagement.
Forgetting about your brand
Not to get all existential, but who are you? What is your product all about? What are your values and what do you have to offer your community? If you can’t answer those questions, chances are you don’t have a defined brand…and that could be a huge problem. If you don’t know who you are, your customers definitely won’t, which means they probably won’t be coming back.
Simply having great products just isn’t enough to get customers in your door. You need to have a clearly defined brand and stick to it. Your brand informs every single promotional detail, from the type of advertisements you run to the font on your menus. And if you don’t pay attention to your brand, everything can fall apart.
Avoiding the Internet
If you want to attract customers, you need to go where they’re hanging out…and, increasingly, that’s on the internet and social media is no longer just an option—it’s mandatory if you want to reach customers.
First things first: you need to have a website. If you don’t have a central location online to promote your restaurant, customers will have a hard time finding you. You also need to have an active presence on social media platforms–this means that simply signing up for an account and then checking in on it every few weeks isn’t going to cut it! You need to update frequently and, even more importantly, interact with your customers. Whether it’s answering customer questions on Facebook or responding to reviews via SMS, engaging with your customers is a great way to make sure they’re happy. If you don’t use the internet to promote your business, you’re missing out on a simple way to reach your customers.
Promoting your bar or restaurant can be tough, but that doesn’t mean you can’t do it! By avoiding these major pitfalls, you’ll be on your way to promoting your business successfully!
Tapping the social media at the right time can turn out to be pretty lucrative for your business.
Benefits of Social Media Engagement for Business Owners
Consumers have a strong desire to connect with brands and other consumers via social media. As a result, every brands need to proactively engage their customers through mobile and social channels rather than making it harder for customers to distribute images and mentions to their social networks.
Social Media Engagement Drives Brand Advocacy
Any customer who is willing to capture an image of the products they are consuming it and distribute it to followers online is a potential brand advocate. As a company owner, it’s the job to empower brand advocates and develop strategies to amplify their messages.
Customer surveys and social engagement are important in identifying positive customer messages and recruiting advocates to your brand. But to maximize the impact of advocacy, consider implementing a solution that embeds a real-time advocacy feed on your homepage or Facebook page. By properly managing the customer experience and embracing social media engagement, you can substantially increase the amount of positive social buzz about your products.
Contest on every calendar events makes customer regular to the products. Brands should always get familiar to customers by sharing moments and prizes. To get familiar to customers and get more close to them, these events are really necessary to be held on. Interaction with customers is necessary, so, events are most valuable activity. Organizing events helps in promoting the brand which leads to increase in value of the Brand in Market.
Always focus on customer interest rather than own. Refresh them with creative ideas and posts. As we see, this world is bounded by social media: Facebook, we can notify them about our products easily. Capturing world attention towards our product is ease because of Facebook. Not only Nepal but world can know and learn about our products and services that we have served till today’s date. Respecting and giving more value to costumers helps in promoting our product value.